Pellucid Corp. announces the public release of its account of golf industry health, the 2009 State of the Industry report. The 8th annual report, produced in collaboration with Edgehill Golf Advisors, outlines the case that the golf industry weathered a challenging year relatively well with flat rounds, a modest decline in revenue and equipment sales down in low double-digits.
Key issues addressed and answered in the report include:
• How did the consumer base change, are grow-the-game efforts showing up?
• Are golfers maintaining their involvement level in golf or does interest continue to wane?
• Given the slight decline in national rounds, was weather a contributing factor?
• Was the revenue loss for the average U.S. facility due to a drop in rounds, a decline in rate, less favorable weather or all three?
• At the current pace of annual "negative net supply," how long will it be before we get back to the 2000 level of supply/demand balance?
• Why stagflation and continuing cost increases are the average operator's biggest threats to economic health.
• What's PCI Compliance and the impact of this transfer of liability from financial institutions to retailers and golf facilities?
• Why the industry expectations for customer service, maintenance and marketing need to be raised to effectively compete in 2010.
The analysis was presented and discussed among invited guests at three presentations during the PGA Merchandise and Golf Industry Shows. The key discussion points among the 225-plus participants are incorporated into the final report now available to the general public.
The report has two components: A PowerPoint presentation of 48 charts containing graphs, tables and key bullet points answering the above questions and a 48 page narrative analysis in .pdf format that incorporates the key PowerPoint charts and weaves the story together with color commentary interpreting the numbers and trends.
The report is available electronically for $249. The rate for current Pellucid clients (purchasing any Pellucid report or service in the past year) is $199. The report can be combined with a subscription to Pellucid's tri-weekly enewsletter, Outside the Ropes, for $329 (savings of $50 vs. buying separately). Interested parties can email Jim Koppenhaver to order or to obtain a sample of the report at jimk@pellucidcorp.com