E-Z-GO has partnered with Atlanta Motor Speedway and the NASCAR Camping World Truck Series to present the E-Z-GO 200 on Saturday, March 6.
The 130-lap event will be the second race of the 2010 NASCAR Camping World Truck Series season. E-Z-GO seized the opportunity to present the race as part of an ongoing effort to extend consumer awareness of the company’s line of personal-utility vehicles. In addition to its business-to-business marketing of fleet golf cars, turf-maintenance vehicles and personnel carriers to the golf and resort industries, E-Z-GO also markets vehicles to consumers via the industry’s largest network of dealers and distributors, with more than 600 dealer locations nationwide.
The race will be E-Z-GO’s second title sponsorship of a NASCAR Camping World Truck Series event at Atlanta Motor Speedway. E-Z-GO sponsored the fall Truck Series race, also called the E-Z-GO 200, on Oct. 25, 2008.
“We are proud and excited to again partner with Atlanta Motor Speedway and NASCAR for the E-Z-GO 200,” said Kevin P. Holleran, E-Z-GO president. “The race represents a unique opportunity to showcase, to a national audience, the E-Z-GO brand and the talented people, advanced technology, unmatched manufacturing expertise, and extraordinary service and support that stand behind it.”
E-Z-GO’s vehicles for consumers range from the electric Freedom RXV personal golf car with its groundbreaking AC Drive technology and full-time regenerative braking system, to the ST line of personal-utility vehicles, with various models equipped for a wide range of work and recreational needs.
In addition to presenting the E-Z-GO 200, E-Z-GO and its consumer-direct e-commerce site, shopezgo.com, also will be the main sponsor of the No. 2 Chevrolet Silverado owned by Kevin Harvick Inc. for the race. NASCAR veteran Kevin Harvick will drive the truck during the E-Z-GO 200. Shopezgo.com also will be a secondary sponsor of the No. 2 truck throughout the 2010 NASCAR Camping World Truck Series season.
The E-Z-GO 200 will be televised nationally on the Speed Network. Coverage begins at 1:30 p.m. March 6.
