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Sequoia Golf Group has announced that it has been selected to manage Regatta Bay Golf and Country Club in the popular vacation spot of Destin, Fla. The owners of the Robert C. Walker designed golf course chose Sequoia Golf based on its strong marketing, sales and operational resources and its ability to develop and execute a plan to position the club for success.
Through the partnership, Sequoia Golf is committed to positioning Regatta Bay Golf Club as the premiere golf club choice for both local golfers and those traveling to the Emerald Coast of Northwest Fla. Sequoia Golf will utilize their proven sales and marketing tactics to build the membership at the club as well as drive rounds from visitors throughout the year.
“We are extremely excited to have Sequoia on board to assist in building our membership as well as attracting play from the fly-in and drive-in markets,” said Dwight Lorenzen, consultant to Regatta Bay. “With Sequoia’s powerful network of more than 30 private clubs specifically located within cities like Houston and Atlanta, we will be able to direct channel market to their strong membership base and reach a broader target audience when marketing Regatta Bay and the Legendary properties.”
Built in 1998, Regatta Bay Golf and Country Club is owned by Legendary, Inc., which also owns The Emerald Grande at HarborWalk Village, the adjacent marina and various other commercial properties that surround the resort. Legendary will work alongside Sequoia Golf to cross promote its numerous hospitality and real estate developments.
“We’re honored to have Regatta Bay join our portfolio and plan to work alongside The Legendary Group to co-market the various high-end products they offer,” said Joe Guerra, president and CEO of Sequoia Golf. “We believe that we have developed a win-win partnership where we are able to market Regatta Bay and Legendary, Inc. properties to our database of over 20,000 golf members at our more than 30 courses in the Houston and Atlanta areas. We’re also excited to offer Regatta Bay members access to our Play Away program, which allows them to play at more than 450 private clubs located across the country.”