Former Golf Channel executive Chuck Conner, principal at Conner Consultants, has joined Ad In The Hole-USA as an executive consultant responsible for all sponsorship and marketing efforts nationwide. AITH-USA, introduced in the U.S. this past spring, is a branding program based on the principle of placing an ad at the bottom of the cup of golf course holes.
"Chuck Conner brings to Ad In The Hole-USA a 20-year career in sponsorship, content distribution and sales representation for leading national companies across the United States," says Doug Malecki, c.e.o. of Ad In The Hole-USA, in Charlotte, N.C. "There are few people with the knowledge and expertise that he brings to marketing within the golf industry."
Conner spent nearly 13 years at the Golf Channel, most recently focusing on strategic partnerships where he oversaw all sponsorship activity within the automotive and technology categories, as well as several of the networks most high-profile sponsorship platforms, including Golf Channel HD, the PGA Tour Fall Series, the Champions Tour and the Studio G tournament activation program.
Conner joins Ad In The Hole-USA in an effort to build an extensive sponsorship network utilizing golf cups, clubhouse real estate, online and optical messaging and other associated elements. The integrated medium offers marketers an opportunity to reach the high-end consumer in a relaxed, yet focused environment.
“I'm very excited to be working with the Ad In The Hole-USA team, and believe that the platform will quickly become a medium of choice when marketers roll out new products targeted at the golf marketplace or high-end consumers in general,” Connor says.
