Floratine changes leadership

Collierville, Tenn. – Floratine Products Group co-founders Bill Byrnes and Travis Jones changed the company's ownership and made modifications to executive roles and responsibilities.

Brian Goodwin and Peter Stromberg, veteran Floratine employees, were named as the new co-owners. In addition, Goodwin was named c.e.o., and Stromberg was named executive vice president with international responsibilities. Company co-founders Byrnes and Jones will continue to serve in senior executive roles.

“Both Peter and I are anxious to continue building on positive company growth and increasing brand awareness,” Goodwin says. “As long-term employees and now as owners, we have a vested interest in the company including its mission, employees, and products and services. Our goal is to improve upon what is already in place.”

“It is a very exciting time at Floratine,” Byrnes says. “Not only do we have new very capable, highly regarded individuals leading the company, but our reputation for providing technical competence and assistance is gaining increased awareness and respect within the golf maintenance industry.”

In addition, Kevin Cavanaugh was named vice president and director of North American sales, Rick Haynes was named senior v.p. of finance and David Snowden was named director of European technical sales.

By using a combination of scientific analysis and professional technical services, Floratine works to improve the quality and strength of their clients’ turf. For more information about Floratine and its complete line of turf strength products and services, call 901-853-2898 or visit www.floratine.com.