Elumina reports record fourth quarter

The European distributor of ProLink Solutions, a provider of Global Positioning Satellite systems to golf courses, had a record fourth quarter in 2005.

Chandler, Ariz. – Elumina, European distributor of ProLink Solutions, a provider of Global Positioning Satellite systems to golf courses, had a record fourth quarter in 2005 and is on pace for explosive growth in 2006.

Elumina installed the ProLink system at: Saint Endreol, La Motte-en-Provence, France; Valle del Este, Almeria, Spain; La Quinta, Malaga, Spain; and Greetham Valley Golf Club, Rutland, United Kingdom. Elumina will deliver up to 18 ProLink systems to Europe’s golf courses and resorts for the first quarter 2006, and high-profile installations for quarters two and three will be announced in the coming months.

“It [2005] was a groundbreaking year for GPS throughout Europe and 2006 will bring exponential growth in this burgeoning industry,” says Mark Smart, managing director of Elumina. “ProLink’s emergence as the global leader in GPS solutions for golf courses, Elumina’s position as the official GPS partner of the PGAs of Europe and Royal and Ancient’s decision to permit the use of distance measuring devices in competition will help the European market to grow substantially over the next two years.”

Additionally in 2005, Elumina pioneered a successful multi-national advertising program – GP Ads – that enables courses to offset the cost of, and even profit from, the installation of ProLink GPS. The system is fully administered by Elumina and its advertising partners, and courses are paid monthly on total rounds played and average price-per-round. The financing and advertising programs provide a complete, turn-key marketing solution capable of funding capital projects, equipment purchases and other on and off-course programs. GP Ads’ client base includes government organizations, blue chip companies and high-end luxury good distributors.

The ProLink/Elumina partnership is a result of intensified demand for the ProLink GPS system worldwide. In addition to Elumina, ProLink’s international partners include On Course GPS in South Africa and Pacific Golf Management in Japan.

“Elumina has experienced dynamic growth with the ProLink brand,” says Lawrence Bain, president and c.e.o. of ProLink Solutions. “Courses with ProLink GPS bolster customers’ experiences and realize incremental revenue through pace of play improvements, food and beverage sales and on-screen advertising.”
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