Courtesy of EcoBunker
EcoBunker announced a reinforcement of its commitment to the North American market by creating a directly owned subsidiary to support customers across the continent.
After a short period trading under a different brand name through a distributor, CEO Richard Allen recognized that a better operating model was needed. EcoBunker Ltd, which has been involved in North American projects since 2014, has consequently removed its support for an alternative brand and withdrawn the privileges associated with its patented and solely owned patent pending construction methods.
The new approach will to be sell directly to market through a new American company, EcoBunker USA LLC, which will be led by Jay Morgan, who most recently guided EcoBunker’s Canadian operation. The company also has committed to holding stock of the EcoBunker product at several strategically selected locations across North America and that trading will be in dollars.
“Obviously, North America is the biggest golf market in the world and figuring out how best to support that market has been an important question for us to answer throughout our history,” Allen said. “We have developed very successful relationships with distributors across the world, but we have learned over the years that America really needs a different approach and more commitment. Setting up our own operation is a massive investment for us – the largest in the company’s history – but we have done some fantastic projects that provide a strong foundation and the potential for us to grow our business in America is huge.
“I know that when people think about a synthetic bunker edge, they think first about revetted pots on links courses, but when I first conceived the concept, I was thinking primarily about setting a firm, low edge for bunkers on parkland courses. With our own network of technical experts on hand, we are well placed to solve bunker edging problems for courses across North America.”
The LLC of EcoBunker USA will be established within the next week.
