February 2004 marks the launch of John Deere’s full-service platform designed to meet a wide variety of needs for golf course superintendents in North America. The new division, John Deere Golf & Turf One Source includes mowing and maintenance equipment, irrigation and landscaping supplies, credit, parts and service to end users.
"One Source enables John Deere to offer customized service during every step of golf course development and maintenance," explained Greg Breningmeyer, director of sales and marketing, John Deere Golf & Turf One Source.
Breningmeyer notes that the new format will now allow golf course owners, managers and superintendents to benefit from John Deere’s experience in the golf market during the conception and construction phases of development in addition to maintenance benefits after course completion. "Our customers understand that we’re committed to their success every step along the way — not just when it’s time to buy some equipment," he comments. "This program saves them time and allows them to build strong relationships with a trusted brand."
Offering a single source for all customer service needs, John Deere can leverage high-volume buying power and provide competitive pricing for its customers. With product partners that include Advanced Microbial Solutions, Aquamaster, Howard Fertilizer, Hunter Irrigation, John Deere Landscapes, Nu-Gro, Profile Products, Spring Valley and Turf-Seed, One Source customers benefit from fewer vendor contacts, which boosts efficiency and increases bottom lines, Breningmeyer says.
"Golf & Turf One Source is also a single source for customer service," he explains. "We have a team of strong supplier experts, distributors and John Deere staff who will offer the full support that golf course superintendents need and expect."