Datacore hires chief operating officer

Westwood, Kan. – Dan Carrothers, managing director of the Chipco Professional Products group of Bayer Environmental Science, will join Datacore Marketing, Inc., as chief operating officer. Carrothers will take an equity position in the company.

“Our plan is to double the company’s size, from $15 million in sales to $30 million in sales, in the next five years,” says Datacore c.e.o. Jeff Yowell. “Having enjoyed great success over our 13 years in business, we have reached the point in our evolution that we needed to add bandwidth at a very senior level. A partner of Dan’s ability will allow us to continue our growth trajectory.”

As c.o.o., Carrothers will manage Datacore’s organizational development and day-to-day business operations, while Yowell focuses on client development, new business development and overall company direction.

“Coming from the client side, I’ve seen the category Datacore plays in grow in opportunity,” Carrothers says. “I believe our five-year growth goal is entirely achievable.”

“Dan is the right professional at the right time,” Yowell says. “We have known each other personally for eight years, during which time Dan has been a client. We’ve enjoyed incredible joint success, and we share respect, trust and a strong friendship. Our complementary skills will position the company for greater growth.”

Yowell adds that Datacore expects to maintain its relationship with Bayer Corporation.

“For nine years, Bayer and Datacore have mutually respected and valued that partnership,” Yowell says. “Bayer also understands and respects what Dan has achieved and the decision he’s made. As in any client relationship, we’ll maintain Bayer’s business as long as we continue providing value and good service.”

In his current role, Carrothers is responsible for sales and marketing for all of Bayer Environmental Science’s United States turf and ornamental products, including those for golf courses, lawn care, forestry, industrial vegetation management and sport turf.