Through the words incorporated in the image and through its appearance as a seal, this logo emphasizes the core components of CMAA: education, professionalism and leadership. In addition, the logo communicates the rich history of CMAA by highlighting the year the association was established, 1927.
|
|
CMAA CEO Jim Singerling, CCM, CEC, acknowledges the input of several CMAA leaders in guiding the design process.
“Volunteer leaders shared insights with staff regarding designs that would appropriately reflect our association today and into the future,” Singerling notes. “Staff used this input to direct the work of David Gaglione and the DCR Partnership, a design firm in New York City. The result of this shared expertise is a logo that communicates the essence, messages and identity of CMAA in a simple, effective, compelling and contemporary manner.”
The previous CMAA logo debuted in 2002. That logo was the fourth version since CMAA was formed. The new logo continues the history of representing the Association’s mission statement: The Club Managers Association of America advances the profession of club management by fulfilling the educational and related needs of its members.”
CMAA will continue its rollout of the new logo at the 82nd World Conference on Club Management and Golf Industry Show, February 5-10, in New Orleans. During the coming year, CMAA will gradually transition to the new logo, which will begin to appear in publications and other communication vehicles.
