The Club Managers Association of America has created a “Clubs and the Economy” site to support club managers in addressing challenges stemming from the global economic downturn. The wide-ranging initiatives launched at http://www.cmaa.org/EconResources.aspx include blogs, audio conferences, webinars and a library of timely resources.
The CMAA Economic Resource Library houses market analyses, surveys, articles and a wealth of additional information. The blogs feature industry experts discussing a variety of current issues. CMAA’s just-established audio conferences and “Link Up and Learn” webinars are moderated by subject matter experts.
New resources and links will be added continually to the “Clubs and the Economy” site. Information and programs will cover topics including membership recruitment and retention, youth programs, club financing, not-for-profit versus for-profit status, strategic leadership through economic challenges, cost-saving methods and much more.
“Our new membership benefits – and the speed with which we are rolling them out – demonstrate the commitment that CMAA has to helping club managers with their toughest business issues,” says CMAA CEO Jim Singerling, CCM, CEC. “While all industries deal with the economic downturn, CMAA will ensure that the club industry, in particular, is as prepared as possible to weather the challenges. We worked quickly to develop timely and concrete resources, and we will continue to enhance CMAA services to meet the current needs of our members.”