Central Turf & Irrigation Supply Inc. hires new COO

Central Turf & Irrigation Supply, a North American wholesale distributor of green industry and landscape supplies, recently added Tim Minnema as chief operating officer. In this newly created role, Minnema will continue to elevate the company

framework set forth by the Luciano family by focusing on new opportunities for optimization, streamlining processes, and efficiencies.

“We are thrilled to have Tim join our executive team,” president Bernardo Luciano said. “He brings a deep operational knowledge and a proven track record of driving results in every element of business.”

Minnema brings more than 25 years of experience in retail, distribution, and operations. Throughout his career with companies like Bosch, Valspar and Specialty Building Products, he demonstrated leadership, customer focus and a commitment to continuous improvement.

“Over the past 25 years, I have had the privilege of helping private and family companies from $30 million to $500 million in revenue grow their top and bottom line,” Minnema said. “I knew one day I wanted to find a company that had the same value system, energy level and passion for business that I do. I believe that is what Central Turf & Irrigation Supply has. The Luciano family has done an amazing job growing the business and developing a lot of very talented people. I really look forward to being part of the next stages of growth at Central Turf & Irrigation Supply.”

“We are always looking to bring on quality members to our team so we can continually meet and exceed the needs of our customers as they look to increase their revenue, lower their costs and reduce their risks,” marketing and sales VP Anthony Luciano said. “I am confident that Tim will help us do this. Having a COO allows us the

opportunity to discover continuous improvements across all growth strategies which we know will yield both immediate and future benefits for our employees, vendors, and customers.”