Central Turf & Irrigation Supply appoints Bruce Routzahn as director of regional sales

Central Turf & Irrigation Supply has appointed Bruce Routzahn as director of regional sales.  Routzahn worked with Central during the past five years developing promotions, executing sales strategies and launching new products while in his previous vendor role as regional sales manager for Rain Bird Corporation.

This position was created to fulfill the need for strategic sales planning, process implementation and sales force development to support continued expansion and growth.

“I am pleased to have Bruce join our team.  Bruce will complement the management team by helping us implement best-in-class sales processes that will enable us to deliver superior customer service and results,” said Bernardo Luciano, President of Central Turf & Irrigation Supply, Inc.

Routzahn holds a degree in business administration from Towson University. In addition to his irrigation sales management experience with Rain Bird, he spent 12 years at Black and Decker Corporation progressing through multiple sales and marketing positons including U.S. national sales manager for independent wholesale distribution.