Callippe Preserve chooses ProLink GPS

California club plans to enhance golf experience and generate advertising revenue with system.

Chandler, Ariz. – Callippe Preserve Golf Course in Pleasanton, Calif., now features the ProLink Solutions GPS system and plans to participate in ProLink’s national advertising opportunity.

Brian Costello designed Callippe Preserve to appeal to a wide range of golfers. The course features five sets of tees ranging from 4,788 yards to 6,748, playing through a variety of terrain with views of Mount Diablo. The par-5 18th hole ranks as one of the Bay Area’s best; golfers must negotiate Happy Valley Creek three times en route to the green.

“With so many strategic options facing players at Callippe Preserve, the ProLink GPS system helps them pick the proper route to each hole,” says Mike Ash, general manager at Callippe Preserve. “It’s also a great time saver thanks to the yardage feature and the option of ordering food and drinks before reaching the turn. We expect a solid return on investment through the system’s revenue-generating capabilities, including the advertising program.”

“Its outstanding playability and scenery make Callippe Preserve a great addition to our family of trusted partners,” says Lawrence D. Bain, c.e.o. of ProLink Solutions. “America’s finest upscale courses recognize the ProLink system as a key element of a successful golf operation. Advertisers searching for effective ways to reach an elusive, high-income audience find that ProLink offers an unbeatable opportunity.”

With ProLink’s patented, 10.4-inch high-resolution color screen, Callippe Preserve’s cart-mounted units display dynamic, easy-to-read graphics including distances to the pin and hazards, pro tips, pace-of-play timer and radial arc for cart-path-only holes. Golfers Callippe Preserve will also be able to order food and beverage items with a touch of a button on the ProLink screen.

For more information on Callippe Preserve, visit http://www.playcallippe.com or call 925.466.6666.

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