Through an agreement with Callaway Golf, Perry Ellis International will design, manufacture and distribute Callaway golf and sportswear apparel in the U.S., Canada, Latin America and the Caribbean. Terms of the agreement were not disclosed.
"We are delighted to have found the right partner to help us more firmly position Callaway as a lifestyle brand," said George Fellows, president and CEO, Callaway Golf. "Perry Ellis International is known worldwide as a leader in both design and distribution of apparel and accessories. We are looking forward to a long and mutually beneficial partnership."
Perry Ellis will service better department and specialty stores and corporate channels, while Callaway Golf will service the green grass, off course and sporting goods channels through its newly created soft goods sales force.
Perry Ellis will also perform the embroidery, embellishing and warehousing of products for Callaway. During the remainder of 2009, Callaway will continue servicing the market with product produced by its previous licensee. Perry Ellis designs will begin shipping in spring 2010.
