Billy Casper Golf has unveiled an even more comprehensive BCG Private tailored to the unique requirements of private clubs and their members.
Now led by industry veteran Frank Denniston, the BCG Private team is backed by the company’s lifestyle-focused platform considered the most proactive and powerful in golf, leisure and hospitality. BCG customizes winning strategies for high-end member-equity, residential-inclusive, resort and other types of clubs.
BCG Private’s distinctions include combining data, analytics and compelling content with digital and experiential marketing campaigns and events. In further creating meaningful engagement – the fuel that grows and sustains membership – national and local sales forces collaborate to deliver thousands of new members and events each year.
“Through innovative data mining, segmentation and activation, we are more adept than ever at member acquisition,” said Denniston, senior vice president of BCG who is supported by BCG Vice President Douglas White, an expert in structuring new-age membership programs. “We also increase usage of club amenities and enhance social interactions for a vibrant sense of belonging and community.”
The BCG Private service suite includes grounds and building maintenance; clubhouse and restaurant operation; sports and spa oversight; merchandising; membership program re-structuring, marketing and sales; special events; staffing and “ACE the Member Experience” training; and financial management.
“Billy Casper Golf is fully committed to the needs of the private club market,” said Peter Hill, chairman and CEO of BCG. “Our modern, pioneering management, resources and devotion to excellence result in clubs being better in the short and long term with us than by self-managing.”