Melody Campbell-Goeken has been named director of marketing communications for Barton Creek Resort & Spa. The 300-room luxury resort is now one of six time-honored resorts managed by KSL Resorts. Goeken brings more than 15 years of public relations and communications experience to this position, including positions as anchor, news reporter and producer on several San Antonio TV and radio stations, giving her valuable insight into what matters most to media.
Goeken is responsible for all marketing and communications operations for Barton Creek Resort & Spa, including advertising, public relations and community relations.
Most recently she served as director of PR and advertising for five years at The Hyatt Regency Hill Country Resort and Spa where she managed all of the ad creation, media buying and PR initiatives. Prior to that, Goeken served as public relations manager for Atkins/Lord & Lasker (formerly The Atkins Agency) with clients including the San Antonio Convention and Visitor’s Bureau and San Antonio Express-News. She also handled communications for eight years at the non-profit San Antonio Food Bank.
Born in Austin, Texas, Goeken received her B.A. and graduate degree from Incarnate Word College in San Antonio.
