AST adds board member

Paul Pressler, former president and CEO of specialty retailer Gap, has joined the Advance Sensor Technology’s board as vice chairman.

Pressler also spent 15 years at the Walt Disney Co., most recently as chairman of the resorts and parks division. He’s is a director for Avon Products, OpenTable and Overture Acquisitions Corp., and is an advisor to private equity firm Clayton, Dubilier & Rice.

"Paul brings an extraordinary wealth of operating and consumer brand experience to the UgMO team," said Walt Norley, founder and CEO of AST.

In fact, it was UgMO's water conservation appeal to both commercial and consumer users that caught Pressler's attention a few months back. AST’s UgMO product is an underground soil-monitoring technology that Pressler says has the potential to revolutionize soil management.

"What I love about UgMO is that this breakthrough technology is both affordable and accessible," he said. "UgMO can make a material impact on water conservation and savings right now."

Pressler is working with the UgMO team to help forge strategic partnerships, expand growth opportunities and promote UgMO's water advocacy role. "Paul has led some of the world's best known brands,” Norley said. “We're delighted to be adding his significant expertise in building the UgMO brand name, and our entire business.”