On May 5, Arnold Palmer will be recognized for his lifetime commitment to the business and the game of golf and will receive the Lifetime Achievement Award in front of an expected audience of more than 300 international industry professionals at the sixth annual KPMG Golf Business Forum. The event will take place at The Celtic Manor Resort, Wales, venue of the 2010 Ryder Cup.
"Arnold Palmer is not only one of the world's greatest golfing legends, he is also an icon of today's international golf business," says Andrea Sartori, head of KPMG's Golf Advisory Practice in Europe, the Middle East and Africa (EMA). "Arnold's presence at the 2009 Golf Business Forum will make this year's event exceptionally special and we are privileged not only to be able to present the Lifetime Achievement Award to him in person, but also to have the opportunity to hear insights from one of the golf industry's pioneers and most revered businessmen."
Palmer amassed 92 championships in professional competition, including seven Majors. He also participated in seven Ryder Cup matches, six times as a player, successfully captaining the side in 1963, and again as a non-playing captain in 1975.
The Golf Business Forum, which has established itself as the leading golf business event for the EMA region (Europe, The Middle East and Africa), will this year focus on topics relating to financing, development, golf tourism, and design, and will include interactive panel discussions, country focus sessions, key-note presentations from industry experts, and an array of networking opportunities.
