AQUA-AID Solutions freshens up

AQUA-AID Solutions is launching a refreshed brand visual identity, a rebranded solutions lineup with updated product logos and a new company website featuring its proprietary Verde-Logic analytical model.

The full brand evolution will officially debut at the GCSAA Conference & Trade Show, Feb. 2–5 in Orlando.

The rebrand represents a strategic evolution of AQUA-AID Solutions’ commitment to clarity, innovation and science-driven performance. While the company’s formulations, technologies and research standards remain unchanged, the company says the updated visual identity and digital experience better reflect how modern turf systems function — and how professionals evaluate performance today.

“As we begin 2026 — our 40th year — we are excited to launch an updated platform across our website and digital media channels,” AQUA-AID Solutions President Sam Green said. “This evolution reflects our ongoing commitment to better educate and communicate with our distribution partners and end users around the world.

“The new platform modernizes our visual identity, improves product label clarity and strengthens how we deliver research-backed information to the market. It enhances how we communicate the research behind our technologies and their role in supporting sound, sustainable agronomic programs.

“Our goal remains unchanged: to lead the market with trusted, research-backed solutions that end users can rely on with confidence when choosing AQUA-AID Solutions’ product lineup.”

The refreshed AQUA-AID Solutions brand includes:

• New product logos designed for improved recognition, clarity and global consistency
• A modernized visual identity system unifying soil, water and biological solutions
• Clearer solution pathways that support program-based turf and soil management

AQUA-AID Solutions’ long-standing, research-backed solutions reinforce a core belief: optimal turf performance begins with understanding how water moves, interacts and becomes available within soil systems.

Launching alongside the rebrand is a new website, designed to improve navigation, education and decision-making for turfgrass professionals. Central to the new digital experience is Verde-Logic, AQUA-AID Solutions’ proprietary framework developed to identify water quality as a key driver of plant-available moisture in soil systems.

Verde-Logic provides a science-based lens for evaluating how factors such as water chemistry, soil chemistry and structure, influence infiltration, moisture distribution and plant access to water. By reframing water quality as a functional component of moisture availability — not just irrigation volume — the framework supports more informed product selection and integrated management strategies.