ProLink Solutions, a provider of global positioning satellite (GPS) golf course management systems and on-course advertising, and ABC New Media Sales, a unit of ABC National Television Sales, announced that they have entered into an exclusive national advertising sales representation agreement.
Under the agreement, ProLink will have access to the ABC National Television Sales (NTVS) team which will sell national advertising on The ProLink Network, ProLink’s proprietary Global Positioning Satellite (GPS)-based system, which reaches more than 12 million golfers at 400 golf courses. The agreement, effective immediately, was announced today by Lawrence D. Bain, Chief Executive Officer of ProLink Solutions, and John Watkins, President of ABC National Television Sales.
The ProLink Network provides golfers with state-of-the-art detailed graphics of the golf holes -- depicting yardage to hazards and holes, statistics, streaming sports scores, individual scoring, and other information designed to enrich the golfing experience. ABC New Media Sales is now responsible for selling full-screen, quarter-screen and other advertising opportunities which will be available on 35,000 monitors installed on golf carts in use at 400 U.S. courses.
The representation agreement also provides ProLink with access to the comprehensive national and local sales strategies, and the extensive client and agency relationships, available from ABC New Media Sales and ABC National Television Sales. In addition, ProLink benefits from the ABC rep firm’s
