Ecorobotix announces collaboration with GEO Sustainable Golf Foundation

Swiss company Ecorobotix has announced a multi-year collaboration with GEO Sustainable Golf Foundation. The move complements the company’s global launch of ALBA – the new, ultra-high precision turfgrass application equipment.

Ecorobotix joins a diverse range of other industry stakeholders, including national and international associations, tours, companies, clubs, developments, tournaments and players that are already connected through the Foundation’s collaborative work and non-profit resources.

“2026 is a very exciting year for us,” Ecorobotix CEO Claude Juriens said. “It sees us enter the global golf market with brand new technology that combines custom software and hardware to reduce inputs into turfgrass by as much as 90 percent. This is technology with a well-proven track record across agriculture, now fully adapted for fine turf.

“As a demonstration of our commitment to the importance of sustainability to golf, we are delighted to also collaborate with GEO Foundation. Over the last 20 years they have helped build an important collaborative platform of partners, resources and expertise that is helping to advance golf’s collective action and its stewardship.”

“Sustainability at scale takes a full team effort – involving leadership, innovation and collaboration from many diverse stakeholders,” GEO Sustainable Golf Foundation executive director Jonathan Smith added. “Ecorobotix bring all of those things to the industry.  Their support is a great boost in our missions to help more parts of golf get engaged, accelerate their efforts and promote their results. It’s a movement that continues to be so important to the future of golf and communities around the world.”

A specific focus of joint activities will be the promotion of the science of ‘ultra-high precision’ applications to turf, focusing on how improved targeting at scale can lead to significant further reductions in chemical use and associated water and fertilizer inputs.