Bayer launches new platform

To better serve the needs of an ever-evolving and increasingly complex industry, Environmental Science, a division of Bayer CropScience, announced the re-launch of Backed By Bayer, a comprehensive platform with new and expanded resources for turf and ornamental professionals. Turf managers familiar with the phrase will now have an entirely new notion of what it means to be Backed By Bayer, as they will now have access to a suite of new tools, information and resources available through a revitalized website, expanded mobile app and more.

“To our customers, the idea of being ‘backed’ by Bayer evokes a sense of partnership on a number of levels,” said Mark Schneid, chief marketing officer for Environmental Science, North America. “That connection has inspired us to renew our promise and take our commitment to our customers to an entirely new level by revitalizing the Backed By Bayer platform, organizing our offerings by the needs of the industry, and bringing forward not only best-in-class products and solutions, but also the world class technical support, industry tools and critical advocacy initiatives that our customers need.”

As a part of the revitalized platform, turf professionals and distributors can register at www.BackedbyBayer.com to gain instant access to product updates and industry news, industry recognition opportunities, sales and technical support, and exclusive opportunities to market, grow and improve their businesses.

“Our customers need solutions, business tools, and technical support to help them reach higher levels of success,” said Jose Milan, head of the T&O business at Bayer. “We are constantly exploring new ways to help our customers accomplish their objectives and grow their businesses. Our vision with this revitalized Backed By Bayer platform is to communicate to our customers the idea that ‘we have your back’ by providing a highly relevant, robust program that delivers what they need to succeed and uses their input to help shape new and future solutions.”