The Alliance for Low-Input Sustainable Turf (A-LIST) has announced the appointment of Jeremy Husen to the position of executive director for the group.
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Husen brings over a decade of turfgrass experience, having worked with every facet of the grass seed lifecycle including research, production, product development, marketing and sales. Husen’s understanding of the turfgrass industry and his connection with producers, marketers, distributors and researchers made him an ideal fit for the organization.
“I am very excited to pass the baton to Jeremy as he assumes the leadership of our team,” outgoing executive director John Zajac said.
Husen concurrently serves as the director of marketing for MSH associates, an agricultural based marketing and accounting firm based in Oregon’s Willamette Valley – also known as the Grass Seed Capitol of the World.
Prior to MSH, Husen was the marketing/communications manager for Barenbrug USA. During his tenure at Barenbrug, Husen helped develop multiple brands across all turfgrass market segments for use in sports turf, golf, sod, landscape and consumer applications. He also sat on the Barenbrug Global Marketing Committee.
Husen has also been a member of a number of turfgrass industry associations including; GCSAA, TPI (Turfgrass Producers International) and the STMA (Sports Turf Manager’s Association). Husen, a native of Oregon, graduated in 1997 from Oregon State University with a degree in marketing and visual communication.
“Growing up in the valley I saw how grass seed was such a large part of the local economy and community,” Husen said. “Now I get to help identify and market the most sustainable turfgrass varieties which help our local farmer/producers, the end-users and our planet. I couldn’t be happier or more excited about an opportunity than I am about my future with the A-LIST.”
A-LIST is a nonprofit industry initiative that seeks to influence the direction of turfgrass breeding toward varieties that are more sustainable and can perform their function with minimal maintenance inputs, thus benefitting the environment.
