SePRO announces sales and marketing realignment

SePRO has announced a realignment of its sales and marketing structure as it takes steps to increase its presence in the agriculture and specialty chemical markets and to prepare for growth.

Shaun Hyde and Mike Jackson will be transitioning to newly created roles as regional sales leaders. Both seasoned industry experts, Hyde and Jackson will provide leadership to SePRO’s growing sales organization.

“With the support of Shaun and Mike, we have been able to create an infrastructure that prepares SePRO for significant growth while maintaining expertise, focus and a very high level of customer service that are critical to the markets we serve,” said Dr. Tyler Koschnick, vice president of sales and research.

Additionally, SePRO is aligning its marketing organization to create an even higher level of market and product expertise while creating efficiencies as a single marketing group. Under this new marketing structure, Scott Shuler will be portfolio leader invasive weed management solutions. In this new role, Shuler will lead the majority of SePRO’s herbicide solutions across all markets, including its Sonar aquatic herbicide as well as its Brake cotton herbicide portfolios.

Mark Brotherton will lead marketing of SePRO’s fungicide, insecticide and other nursery and greenhouse products in his new position as portfolio leader ornamental solutions. With Brotherton’s experience and leadership, a strong portfolio of solutions, including SePRO’s new insecticides Rycar and Hachi-Hachi SC, SePRO is increasing its focus in this important nursery and greenhouse market.

Sarah Miller is transitioning to portfolio leader algae and water quality solutions. Miller will have responsibility for marketing SePRO’s copper based product portfolio, including the best in class Captain XTR and SeClear Algaecide and Water Quality Enhancer as well as its phosphorus mitigation products and colorants.

Dr. Jeff Atkinson will be taking the newly developed position as portfolio leader turf & landscape solutions. Atkinson will have responsibility for research as well as the market development of SePRO’s solutions in the turf & landscape markets including SePRO’s golf course PGRs Cutless, Legacy and Musketeer product lines.

“I am excited to be involved with such a strong customer focused organization.” said Sam Barrick, vice president of marketing, “Our objective is to deliver increasing value to our customers through the current and future portfolio of solutions we have and are developing within SePRO.”

“SePRO is continuing to evolve as an organization and is working diligently to enhance our leadership position in our industry, and we are proud to have a very professional and highly experienced team in place. SePRO’s future looks strong as we are making significant investments in the development of new solutions and markets,” SePRO President and CEO William Culpepper said. “We also recognize it is important to ensure we are properly aligned with our customers while maintaining critical technical expertise that has been so important to our past success.”