Primera Turf adds new owner to co-op

Primera Turf has announced IFA (Intermountain Farmers Association) as an owner-distributor to their cooperative. IFA, headquartered in Salt Lake City, Utah, is a well-recognized retailer of specialty turf and ornamental products throughout the greater Utah market. Established in 1923, IFA now operates 28 location supporting retail, and walk-in professional business. As such, IFA is a solid addition to the Primera group in supporting our suppliers and continuing their track record of building the Primera organization.

“Primera is pleased that we are IFA’s chosen partner to support their continued growth,” Primera CEO John Gertz said. “We look forward to their participation and contribution in Primera.”