John Elsea joins Redexim Turf Products

Redexim Turf Products has added John Elsea to its sales team.

Elsea joins the Redexim Turf Products team with extensive experience on the service and sales sides of the turf industry. After four years of service in the U.S. Air Force, Elsea worked as a service manager for John Deere. Next, Elsea was hired as the parts and service manager at Gateway Toro, where he worked for 11 years and was awarded distributor parts manager of the year by The Toro Company.

Gateway Toro was then sold to Modern Distributing and Elsea was named regional sales manager. In 1995, modern distributing purchased Beckman Turf and Irrigation, and named Elsea branch manager. Later in 1999, The Toro Company acquired the business from Modern Distributing, under the new name Turf Professionals Equipment Company (TPEC), and Elsea became the director of operations.

“We are elated and privileged to have John Elsea leading the Redexim Turf Products sales team,” said Paul Hollis, executive vice president. Redexim is internationally known for its development of innovative turf management products for the golf, sports field and landscape markets.