Residex has hired David Helt to serve as its Turf Division director. Helt, formerly the U.S. manager of sales and marketing for Direct Solutions, brings over a decade of experience in pricing, financial planning, analysis, strategy and sales.
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“We are excited and honored to have someone with David’s breadth of experience and knowledge join our team,” said Ron Calhoun, director of marketing at Residex. “David will play a key role in providing strategic direction to Residex’s Turf Division as it transitions into many new markets.”
During his tenure at a leading oil company, Helt was responsible for managing a $3.5 billion dollar fuels marketing and operations division. He also provided leadership and growth at Agrium Advanced Technologies.
In his new role as the leader of the Turf Division, Helt will be responsible for growing Residex’s turf revenue in the United States by executing a focused product strategy built around a full line of branded, generic and proprietary turf products and services. Helt graduated from the University of Chicago with a master’s degree in business administration.
“I am looking forward to reinforcing and expanding upon Residex’s position in the marketplace as an innovative, customer-focused, and sales driven industry leader,” Helt said.
