Rain Bird is giving Rose Parade fans a ‘real time’ behind-the-scenes look at the making of its 2009 Rose Parade float entry, Entertaining Expedition, through Rain Bird’s Rose Parade Minute video series. The regular series, which can be found on golfcourseindustry.tv's YouTube page will chronicle the seldom seen side of the Rose Parade by focusing on the personalities and activities that make Rose Parade Decorators’ Week an experience like none other.
“The parade itself is the culmination of all the long days and nights spent by Rain Bird volunteers transforming a barren structure into a work of art during the week leading up to parade day,” said Rain Bird’s Director of Corporate Marketing, Dave Johnson. “This web video series aims to give Rose Parade fans the opportunity to learn more about the float preparation process and meet the people who make the New Year’s Day parade a magnificent tradition each year.”
The exclusive video series will provide viewers with daily glimpses of the behind-the-scenes action of Rose Parade float decorating as thousands of volunteers feverishly race to finish each float in time for the 120th Tournament of Roses Parade on Jan. 1, 2009. Capturing all the excitement of Rose Parade preparation – from the placing of the first flowers to the start of the parade – the week-long (Dec. 26 – Jan. 1) series brings viewers up close and personal with the story behind the world’s most spectacular parade and features onsite interviews with float builders, volunteer decorators, float drivers, designers, the 2009 Tournament of Roses Queen and Court as well as animal expert Jack Hanna, as he prepares to ride on Rain Bird’s float for the 11th consecutive year.
For more video, check out Rain Bird's YouTube page.