August 04 2016 GCI publisher Pat Jones describes the condition of the golf business and the value of constructing a quality marketing plan. Latest from Golf Course Industry Wonderful Women of Golf 57: Shania Lancour GCSAA funding two new research projects Open wide Bigger business than beer and the Packers VIDEO: A friend with experience Kevin Hammer elected 68th USGA president Moghu USA bolsters PoaCure SC reach and technical support VIDEO: Guardians of the Game