Plastic reduction along the Monterey Bay

Bluewater, a water purification and beverage solutions company, reached a significant environmental milestone during the 2024 AT&T Pebble Beach Pro-Am. In collaboration with HNS Sports and the Monterey Peninsula Foundation, Bluewater's hydration solutions successfully eliminated the need for more than 13,000 single-use plastic bottles, preventing them from contributing to landfill waste.

Bluewater stationed four of its Venue Towers at the tournament for use in back-of-house areas, ensuring access to clean, healthy drinking water for 1,500 volunteers, media personnel and veterans at the Patriots Outpost. The event marked the North American premiere of Bluewater's new remineralizer filter, which infuses a concentrate of naturally sourced Swedish minerals into local water purified by Bluewater’s unique SuperiorOsmosis technology.

“Our successful intervention at the 2024 AT&T Championship is a clear demonstration of the Bluewater commitment to this mission,” Bluewater North America event manager Brady McGrath said. “By providing our advanced water purification systems at such a large-scale event, we've not only reduced plastic waste significantly but also raised awareness about responsible water consumption.”