Atticus announced the addition of Trevor Radford as vice president, EcoCore division.
Radford has more than 23 years of sales and leadership experience across several markets, including golf, turf and ornamental, professional pest management, animal health and vector control. His expertise brings both breadth and depth to Atticus as the EcoCore division grows existing markets and expands across new market segments.
“I love working knee-to-knee with team members and customers to gain alignment on growth initiatives,” Radford said. “Business planning and top-to-top meetings with retail customers is a strong part of what I hope to bring to Atticus. If customers trust you, they will want to align with you in areas that are a win-win for both companies.”
Radford’s business acumen spans sales, marketing and product development, and he spent 15 years at PBI-Gordon, where his leadership advanced him to senior roles.
“I have a passion for helping people develop competencies that allow them to reach their full potential,” Radford said. “I am passionate about company values and mission statements which is one of the main reasons I was drawn to Atticus. It is clear the Atticus team is passionate about the company culture.”
Randy Canady, founder and CEO of Atticus adds, “I am extremely grateful for Trevor’s decision to join Atticus and the confidence that he has placed in our team. Trevor’s acclimation to the business started even before day one. He challenged our cultural framework more than most just to confirm its alignment with his own professionalism and integrity while underscoring his drive to expand on the ever-advancing EcoCore business objectives.”
With organizational agility and a continuous appetite for product development, plus significant patent expirations on the horizon, the Atticus EcoCore portfolio will continue to grow and expand into additional non-crop segments.
The Radford-led EcoCore team includes five business unit leads, each with a compartmentalized market segment focus to optimize EcoCore’s significant portfolio.
- Joe Steinlage, director, portfolio optimization, Companion Animal Health, Home & Garden, Material Preservation
- Cam Copley, strategic accounts
- Matthew Seibel, business unit lead, Farm & Ranch, Equine, Stored Grain/Grain Protection, Production Animal Health
- Ross Huneycutt, business unit lead, Vegetation Management, Forestry, Aquatic, Vector, Range & Pasture
- Paul Fox, business unit lead, Golf, Turf & Ornamental, Greenhouse & Nursery, Professional Pest Management