Toro enters long-term agreement with City of San Diego, Torrey Pines

Toro enters long-term agreement with City of San Diego, Torrey Pines

12-year deal includes equipment and tournament support.

January 26, 2017

Toro, alongside its distributor, Turf Star, has finalized a 12-year equipment and tournament support agreement with the City of San Diego and Torrey Pines Golf Course.

The agreement comes ahead of a number of important events that will take place at Torrey Pines in the near future, including the 2017 Farmers Insurance Open, which will be held at the end of January and is the seventh most popular golf event in terms of television viewership. The 2021 U.S. Open will also be held at Torrey Pines and played a major factor in the decision to move forward with the long-term agreement.

“We couldn’t be more pleased with the outcome of our 12-year agreement with Toro and Turf Star,” said Mark Marney, director of golf operations for the City of San Diego. “Using top-notch Toro equipment, backed by the strong support of the team at Turf Star, allows us to put our best foot forward as we look to host some very important golf events in the next few years.”

Torrey Pines is credited with having a very strong agronomy program, and according to Marney, the complete fleet upgrade to brand-new Toro turf maintenance equipment will help them continue to live up to their reputation.

“Torrey Pines is known far and wide for their commitment to the pristine condition of their courses,” said Joe Guerra, principal and owner of Turf Star. “With this agreement, they have a new fleet golf equipment available to continue raising the bar for regular patrons and professional golfers alike.”

Turf Star has been a Toro distributor for almost 40 years and has locations along the West Coast in California, Oregon and Washington.

“This partnership with the City of San Diego and Torrey Pines is all about helping them deliver outstanding playing conditions for their tournaments and patrons,” said Brad Hamilton, vice president and general manager of Toro’s Commercial Business. “All of us at Toro and Turf Star are honored that the City of San Diego and Torrey Pines put their trust in us and we are committed to rewarding their trust by providing them with innovative product solutions and exceptional customer support for the next 12-years and beyond.”