Simplot teaming up with GreenKeeper

Simplot Turf & Horticulture has engaged with the GreenKeeper application in an exclusive licensing agreement to optimize turf management.

GreenKeeper is a web-based application that includes the use of advanced data models to guide turfgrass management decisions. The app uses more than 650 different agronomic algorithms to aid in the scheduling of product applications, turfgrass cultural practices and inventory operations.

“Simplot’s commitment to the turf industry and the science to move it forward has been a critical part of our collaboration,” said Dr. Bill Kreuser, the founder of GreenKeeper. “Working with them to get this in the hands of so many turf professionals will be incredible.”

Simplot Turf & Horticulture believes data-driven decision making and precision turf management is the next frontier for the profession. GreenKeeper can help managers achieve greater efficiency and performance in their product usage, agronomic planning and technical programs.

“Simplot T&H is proud to team up with the GreenKeeper app and is excited to support this program in the professional turf markets,” said Barry Mac Ban, the general manager of Simplot Turf & Horticulture. “Intelligent data analysis is essential to lead a successful turf management team and it is our opinion that GreenKeeper is the best tool out there.”