With summer around the corner, we sat down with Dr. Rob Golembiewski, aka "G11", Director of Technical Services, to gain insight into Atticus and their approach to supporting the golf course industry.
Q: What inspired the founding of Atticus 10 years ago?
G11: Atticus was founded by our owner, Randy Canady, with a vision to provide high-quality, battle-tested chemistry solutions for the Agricultural and EcoCore (non-agricultural) markets. Atticus is an American-owned and independently operated company based in Cary, North Carolina. Randy recognized the need for reliable and effective post-patent pesticide products to drive our purpose of enhancing daily life. Our journey began with an unwavering commitment to operational excellence, and over the past decade, we have stayed true to that mission.
Q: Can you elaborate on Atticus' value proposition?
G11: Atticus' value proposition is to be "Relevant, Simple, and Reliable." Our goal is to deliver a best-in-class customer experience by providing straight forward products and technical expertise to meet customer priorities and challenges. For me personally, I love helping people do their jobs better and this is what led me to Atticus. The culture and value proposition are built around a customer-first approach.
Q: Can you explain what "battle-tested chemistry" means?
G11: "Battle-Tested Chemistry" at Atticus refers to the robust and proven portfolio of branded- generic herbicides, fungicides, insecticides, plant growth regulators, and insect growth regulators. Atticus, through its EcoCore division, provides a comprehensive offering of over 60 active ingredients and 120 end-use registrations. This extensive portfolio allows us to address a wide variety of pest control and maintenance needs faced by golf course superintendents.
Q: Why is Atticus a unique partner in the golf industry?
G11: Atticus has a broad portfolio specifically designed for golf course use. The products help maintain healthy, playable turf by effectively managing diseases, insects, and weeds and regulating turf growth. Atticus is committed to providing high-quality plant protection solutions at an affordable cost, making us a trusted partner to golf course superintendents. Additionally, our golf-centered portfolio and pipeline through 2032 highlight our dedication to providing timely solutions for the turf and ornamental markets.
Q: What should golf course superintendents know about the "Atticus Experience"?
G11: Going beyond the portfolio, Atticus takes immense pride in assisting golf course superintendents through:
Customer Support: Atticus emphasizes in-person technical support and product education, along with providing customers access to an amazing user-friendly website (AtticusLLC.com) that includes agronomic programs, pest management fact sheets called Insider Intel, and product labels and SDS in both English and Spanish.
Leadership and Expertise: Atticus has recruited industry veterans like Cam Copley, Paul Fox, Ross Huneycutt, and Michael Sorensen to help lead its EcoCore division and address customer needs. Their extensive turf industry knowledge and leadership experience bring an elevated level of expertise to the company and, more importantly, to the golf course industry.
Innovation and Development: Atticus is committed to nonstop product development and optimization. We continuously pursue products coming off-patent to expand our portfolio and ensure we deliver the most robust portfolio to the golf course market.
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