Primera announces strategic reorganization, new hire
Nick Strain

Primera announces strategic reorganization, new hire

Nick Strain named VP of business development.

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Primera has announced new assignments and promotions as part of a strategic reorganization to boost its cooperative services team.  
 
Nick Strain will join the company as vice president of business development. Other new assignment include: Rachel Boehm, director of cooperative services; Cheryl Kuenzel, director of analytics; and Morgan Cothern as cooperative services associate.
 
"Any time a new leader joins an organization, they evaluate the skills and talents of the team," Primera CEO Jeff Braun said. "It's been a privilege to join an organization already rich with passion, experience, and the skills necessary for us to serve our membership. 
 
“I simply took advantage of those individual talents and experiences and helped align them with Primera's goals. Our people and culture have been and always will be the key to our continued success. As we focus on growth, adding talent to the team with our new VP of Business Development and reorganizing, our team only enhances the value and benefits that we provide our membership."