Primera reflects on 20 years, plots for future at annual gathering
Courtesy of Primera

Primera reflects on 20 years, plots for future at annual gathering

Speakers at event attended by more than 230 members-owners included Wilbur Ellis’ Mark Ripato, RISE’s Megan Provost and NGF’s Greg Nathan.


More than 230 member-owners celebrated 20 years of success at Primera’s annual meeting and trade show in Nashville, Tennessee.

“Our meeting theme of ‘Honoring the Past, Appreciating the Present and Shaping Our Future,’ really set the tone for a great week,” Primera CEO Jeff Braun said. “We were privileged to have one of founding member-owners Kip Connelly and Primera’s first CEO Frans Jager join us to properly honor all that has gone into building the foundation of Primera. When you think about what the last year and half has been, all our attendees have a great appreciation for the present, being together, in person for the first time in a long time. The smiles and fist bumps were long overdue. And only fitting, we had the opportunity to share with our member-owners and supply partners the exciting initiatives that will continue Primera’s path to be the industry leader and will shape our future.”

Each year Primera member-owners and supply partners meet to share best practices, learn about new products, review performance and hear from industry leaders. This year, member-owners heard from Wilbur Ellis President Mark Ripato about what it takes to celebrate a milestone anniversary such as the 100 years that Wilbur celebrated this past June. RISE President Megan Provost shared the latest on regulatory affairs and how to get involved to ensure the industries future success. And, member-owners and suppliers heard from National Golf Foundation Chief Business Officer Greg Nathan about the current and future outlook of the golf industry.

Member-Owners and supply Partners participated in over 800 one-on-one meetings aimed at creating key actions to help improve business in the local markets.

“Our one-on-one meetings provide a few minutes to catch up with existing supply partners, but more importantly provide an opportunity to consider new (or reconsider old) suppliers and their products,” past Primera board member Rocky Dreibrodt said. “It’s always time well spent.”

The conference also saw Braun announce the launch of the Primera Strong Scholarship program. An initiative that recognizes chairman of the board Michael Kropp’s fight against cancer by providing the opportunity for Primera member students, entering college, to be rewarded with the Primera Strong Scholarship beginning in 2022.

Primera announced the 2022 meeting will be held in July at the Marriott in Madison, Wisconsin.