Prime Source promotes new SVP

Prime Source promotes new SVP

Southeast territory manager Justin Watts promoted after almost seven years with the company.


Prime Source has promoted Justin Watts to senior vice president. Watts has worked as the southeast territory manager for almost seven years, during which he has been instrumental in the growth of the company brand and distribution. 

“Justin has been a great contributor and asset to the organization,” said Keith Montgomery, chief business development officer of Excelsior Equity, the parent company of Prime Source. “This promotion is well deserved and as we shift our strategy to solutions-based, program selling, Justin’s technical product knowledge, organizational manner, and management style will be integral to the continued growth of Prime Source.”

Watts attended Clemson University, where he earned his bachelor’s degree in horticulture with an emphasis in turfgrass management. “I look forward to my new leadership role at Prime Source and to continuing to grow our brand in the turf and ornamental market,” Watts said. He will maintain his role as territory manager in a reduced capacity.