Nufarm names new customer and brand marketing VP

Nufarm names new customer and brand marketing VP

Tracy Rich has more than 20 years of brand marketing experience for both corporations and ad agencies.

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Nufarm Americas announced that Tracy Rich has been appointed vice president, customer and brand marketing.

Rich has more than 20 years of strategic brand marketing within both corporate marketing and ad agency settings, most recently as director of communications for Nufarm, where she led brand communications in North America. Rich has focused on advancing Nufarm’s position as a partner for growth in the crop protection industry, guiding several initiatives from the integration of enriched customer communications to the launch of innovative solutions and Nufarm’s newest manufacturing plant in Greenville, Mississippi.

Prior to joining Nufarm, Rich served as strategy director for Nufarm’s MarCom agency. She has been a director and brand strategist at various agencies, consulting top agricultural, manufacturing, health care and biopharmaceutical companies, as well as a marketing director at Campbell Alliance — now Syneos Health — and its subsidiary learning and market research companies.

“Nufarm is growing significantly in North America and that’s thanks in part to Tracy’s ability to lead marketing and communications that are highly aligned to our strategy, and that deliver results,” said Brendan Deck, Nufarm’s general manager for North America. “Results for Nufarm mean results for growers and our ag supply customers, and Tracy will play a key role in driving this success.”