Bayer expands Turf and Ornamental leadership team

Bayer expands Turf and Ornamental leadership team

Marc McNulty selected as head of key account management; Mark Ford named customer marketing manager for golf.

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The Turf and Ornamentals business of Bayer has added a new member to its leadership team, appointing Marc McNulty as head of key account management. With more than 25 years of industry experience, including 15 years at Bayer, McNulty will lead key account management teams, helping propel customer success and growth.

“Throughout his incredible career, Marc has excelled in key account management, marketing, sales and product management roles,” said William MacMurdo, head of U.S. Turf and Ornamentals. “He is a knowledgeable, trusted and dedicated member of our organization and an important addition to our leadership team. We look forward to seeing him apply his diverse skill set and deep industry expertise to continue looking for ways to add value for our customers and partners.”

Most recently, McNulty served as national account manager for the Bayer Turf and Ornamentals business. His career also includes leadership positions with distribution and specialty chemical formulators. McNulty holds a bachelor’s degree from John Carroll University and lives in Cleveland, Ohio.

Bayer is also welcoming Mark Ford as its new customer marketing manager for golf. He will build, update and lead strategies to drive awareness of the Bayer golf portfolio based on fulfilling customer needs. Ford is a familiar face in the golf industry. He spent the past 20 years of his career at John Deere in the agricultural and turf division, including three years as golf product marketing manager.

“Customers will quickly see that Mark has a distinct passion for the golf industry,” said Allison McFee, head of marketing for U.S. Turf and Ornamentals. “We know how much he loves working with golf course superintendents and that he has always admired Bayer products. We cannot wait to see him use his knowledge, creativity and customer-focused approach to help superintendents achieve their best on the course and maintain beautiful and healthy turf.”

While at John Deere, Ford served in various marketing, creative and sponsorship roles. He also previously served in the U.S. Army Reserve. Ford holds a bachelor’s degree from Yale University and resides in Durham, North Carolina.