John Deere and Pinehurst Resort have finalized a long-term agreement, naming the manufacturer as its Preferred Equipment Provider. As a part of the agreement, Revels Turf & Tractor, one the largest John Deere golf and turf distributors, will provide equipment service and support for the machines used to maintain the nine Pinehurst Resort courses including, famed Course No. 2 and The Cradle short course.
“We are honored to enter this long-term agreement with Pinehurst Resort, one of the most iconic golf destinations in the world,” said Manny Gan, director of global golf at John Deere. “John Deere is committed to leading the industry in technology and precision turf solutions. Since entering the golf industry in 1987, our commitment to golf has resulted in our equipment being used by the best golf courses in the world, which now includes, Pinehurst Resort.”
Pinehurst Resort has built a storied reputation in the golf industry, hosting more single golf championships than any other site in North America. As a part of this agreement, John Deere and Revels & Turf and Tractor will help support with marquee events, including the 2024 and 2029 U.S. Open Championships as well as hosting the John Deere World Championship in 2022.
“This agreement will unite the rich legacies of Pinehurst Resort and John Deere,” said Bob Farren, CGCS, director of golf course & grounds management at Pinehurst Resort. “Pinehurst is well known as a premier golf destination, with a reputation of delivering championship conditioning levels for not only major championships, but for its members and guests as well. Our agronomy team looks forward to working alongside John Deere and Revels Turf & Tractor to leverage the top equipment and turf solutions to deliver a best-in-class golf experience to every guest at Pinehurst Resort for years to come. We are excited to see and be part of what the future may hold as we work together to create solutions that will benefit the turf industry.”
In addition to the use of the John Deere equipment at Pinehurst Resort, the agreement will also allow the brand and the golf destination to partner on other industry growth initiatives, such as Green Start Academy. Moving to Pinehurst Resort for its 2021 program, Green Start Academy, held in partnership with John Deere, Bayer, and Rain Bird, will invite 50 of the brightest assistant superintendents from across North America to Pinehurst for a unique educational and networking experience. The program is currently accepting applications through August 1, 2021.