Greenworks Tools names new North American president

Greenworks Tools names new North American president

Consumer products industry veteran Brian McCarthy joins outdoor equipment company.


Greenworks Tools recently announce the addition of Brian McCarthy as its president of North America. McCarthy has spent more than 35 years in the consumer products industry, with a large part of his experience centered on managing the sales and marketing efforts of some of the country’s more well-regarded tool companies. McCarthy has a great depth of experience in the lawn and garden, power tool and hand tool categories, specifically.

“We are very excited to start the new year by bringing on a great leader in Brian McCarthy,” Greenworks Tools CEO Yin Chen said. “Throughout his career, Brian has demonstrated the ability to grow brands on a national level, all while building strong relationships with customers and his teams internally. His experience with outdoor power tools and hand tools makes him an excellent choice to lead Greenworks’ North American business unit as we continue our rapid growth.”

McCarthy is well-regarded for his leadership ability, most recently as vice president of sales for RZ Industries. At RZ, McCarthy successfully introduced and placed new lines of products in many national level sales channels, including Lowe’s, one of Greenworks’ biggest customers.

“I couldn’t be prouder to join a company that is committed to producing the most innovative, sustainable products in the cordless outdoor power equipment industry,” McCarthy said. “What Yin and the team at Greenworks have done to this point is nothing short of amazing. As the trend of lithium-ion power continues to flourish both in consumer and commercial applications, Greenworks is positioned for rapid growth and continued success.”