Customer-focused enhancements part of Gempler’s 80th birthday celebration

Customer-focused enhancements part of Gempler’s 80th birthday celebration

Sale to Carl Atwell was finalized earlier this year.

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Gempler’s has undergone multiple enhancements since the sale of the company to Carl Atwell earlier this year, including relaunching the website to improve functionality and better showcase a curated selection of problem-solving products. 
 
“If you’re one of the small business owners we’ve served over the years, I want you to know we’re still the great company we always have been,” said Atwell, the company’s president. “We’re even more committed to excellence, more demanding of ourselves, more disciplined, and unwilling to compromise from the high standards we’ve set for our products.” 
 
Gempler’s, an independent business based outside of Madison, Wis., celebrates its 80th birthday this year. Atwell and his team see themselves as an extended arm an in-house buying team. 
 
The company has implemented a Shipping Saver program and all orders placed by 3 p.m. ship the same business day and knowledgeable customer service representatives are available to provide solutions to extend the lifetime of products. 
 
“Our customer service team is knowledgeable about the product selection and committed to finding a solution that works best for the customer,” Atwell said. “Every company says customers are their No. 1 priority. At Gempler’s we walk the walk and treat our customers like a neighbor, not a number.”