Tracking golf rainwear and windwear buyers

Golf windwear

• While golfers who maintain a handicap represent 37 percent of core golfers, they purchase nearly three quarters (73 percent) of all golf windwear.
• Golfers 18-29 spend 29 percent of all dollars spent on windwear. Likewise, golfers in this age group were 66 percent more likely to purchase windwear in the last year than total core golfers.
• 28 percent of golfers with an average score of less than 80 bought windwear in the last year.
• In contrast, 8 percent of golfers who report an average score of 100 or greater purchased windwear in the last year.
• Private club members were 33 percent more likely to purchase windwear in the last year than total core golfers.

Golf rainwear

• While golfers 60+ represent 27 percent of core golfers, they purchase nearly a quarter (24 percent) of all golf rainwear sold.
• Likewise, golfers who visit golf websites at least once a week represent 26 percent of core golfers, they purchase nearly two thirds (66 percent) of all golf rainwear.
• Golfers who play public courses spend 86 percent of all dollars spent on rainwear.
• Half of golfers who maintain an average score of 80-89 bought rainwear in the past year.
• Golfers with a total household income of $50,000 were 23 percent more likely to have purchased rainwear in the past year than total core golfers.