After 31 years, the Golf Course Builders Association of America has a new logo.
“Our ‘flagstick’ logo stood the test of time and served us well around the globe,” GCBAA president Judd Duininck said. “But with our 50th anniversary coming we want to showcase the evolution and success of our organization.”
Inspired by the layers that go into building a golf course, the new logo’s stair-stepped blocks show the association’s foundational strength and upward momentum. It also depicts the importance of collaboration between GCBAA member builders and their partners in industry and allied associations.
“We’ve made enormous strides and survived huge challenges in the past half-century and we could not have done it alone,” GCBAA executive director Justin Apel said. “If nothing else, the logo reminds us that we all rely on each other.”
The logo project was led by GCBAA board member Jason Sloan of Frontier Golf, who assisted in the design process and worked with the Kansas City-based Lundmark Advertising and association staff from start to completion.
“We felt our logo needed an update to better represent our association and its members within the golf industry and also within the larger construction industry,” Sloan said. “The new logo is inspired by the many layers associated with any construction or renovation project both above ground and below ground. And with our 50th anniversary coming up, we want to highlight our role as the industry’s authority on golf course construction, renovation and irrigation.”
The new logo is just one part of an overall brand update for GCBAA which will also include a top-to-bottom update to the website, promotional materials, GIS branding, and apparel and merchandise.