FMC launches new loyalty program

FMC launches new loyalty program

FMC True Champions strengthens relationships with industry initiatives.

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September 4, 2019

FMC Professional Solutions, a business unit of FMC Corporation, announced it is offering a loyalty program for the professional turf and ornamental markets. Enrollment for the program begins immediately at FMCTrueChampions.com. The FMC True Champions rewards program is being integrated with the FMC Early Order Program to provide savings for end users with the ability to lock in their rebates all season long.
 
“We are very pleased to offer an industry-leading end user rewards program highlighted by our new RebateLock feature for added savings opportunities to our valued customers in the golf, lawn care and nursery and greenhouse markets,” said Kevin Laycock, FMC marketing manager, Professional Solutions. “This industry-leading program not only delivers strong financial incentives across our portfolio, it also provides member-exclusive resources, including marketing materials and professional offers for businesses to help them grow.”
 
In addition to product rebates, the FMC True Champions program includes Solution Assurances, such as the Echelon Herbicide Assurance Program for Bermudagrass. The FMC True Champions program strengthens its partnership with golf course superintendents and lawn and landscape professionals through a strong commitment to the industry. FMC has a relationship with the GCSAA and has taken a leadership role with We Are Golf, a coalition of the golf industry’s leading organizations, in promoting National Golf Day, held annually in Washington, D.C. FMC Professional Solutions also supports Project EverGreen, a national nonprofit that promotes how the turf and ornamental industry makes a difference in our yards, parks and communities.