FMC Professional Solutions has now distributed $25,000 to Golf Course Superintendents Association of America chapters across the country.
FMC Professional Solutions hosted a virtual booth at the 2021 Golf Industry Show at which GCSAA members were invited to play a game to accrue points for their chapters, including the Kalida Fungicide Masterpiece Hunt game that challenged superintendents to spot differences between two Mona Lisa-inspired golf course images. With a virtual leaderboard updated in real time, the top 30 chapters earned awards from $250 to $5,000. In total, FMC is donating $25,000 to local chapters.
“We wanted to ensure that the virtual nature of this year’s Golf Industry Show did not impact FMC’s commitment to supporting local GCSAA chapters,” FMC golf and lawn care market manager Evan Parenti said. “We made this virtual competition a component of our Kalida Fungicide launch and the response from the golf industry exceeded our expectations. Despite the virtual program, participation in the Masterpiece Hunt competition was really strong and indicative of an industry that is engaged and committed regardless of the business climate. We intend to maintain our commitment to the industry and believe FMC’s support is especially important this year.”
The donation initiative was driven by FMC True Champions, a program launched in Fall 2019. One of the key features of the loyalty program is to support industry associations such as GCSAA chapters, We Are Golf and RISE. Superintendents can register and FMC will track purchases of qualified products and submit their “give back” donation directly to their local GCSAA chapter. Qualified products include both Fame SC Fungicide, Rayora Fungicide and Kalida Fungicide.
The post-GIS donations are a portion of FMC’s 2021 pledge to local GCSAA chapters. A percentage of all Fame SC Fungicide, Rayora Fungicide and Kalida Fungicide sales will be donated to local GCSAA chapters through August.