Bernhard and Company utilized innovative company assets and sales tools to champion turf education and high-tech management solutions while promoting new product technology to prospective clients at the 2021 virtual Golf Industry Show.
“We made the decision to attend the virtual show to increase product awareness and promote education within the turf industry,” said Steve Nixon, director of worldwide sales for Bernhard and Company. “A key element to business longevity and success, our aim is to help people understand the extreme benefits, both short- and long-term, to sharpening their mowing equipment.”
Available for 24 hours on each day of the show, Bernhard and Company made use of every hour of exhibiting time at their disposal. Global sales teams helped to manage the exhibition booth round the clock, allowing the company to speak to and welcome visitors from around the world, including distributors, existing customers and a raft of keen prospects.
The show also presented a great opportunity for Bernhard and Company to convey how they can help sporting venues through alternate turf management solutions, with the likes of SubAir and TurfBreeze, who were also present at the event.
“The show has been fantastic for us this year,” said Angelique Crosnier, internal sales and marketing manager for Bernhard and Company, Angelique Crosnier. “With a new format it has been great to virtually meet show attendees from all over the world in a safe environment.“The virtual show still allowed us to showcase all that we have to offer. The response from our customers, distributors, prospects and show attendees has been noticed by all our sales team members who managed the booth – these relationships are key to us.”