Bernhard and Company is launching its Bernhard Academy, a learning and development center designed to become a hub of knowledge for the turf industry, at its factory facilities in Haverhill, Suffolk. The Academy will also be used to develop a training program for Bernhard’s distributors from across the U.S., Asia and Europe to help enhance their knowledge of turf health solutions.
Working in partnership with Mow-Sure Training Ltd, the Academy aims to train customers, technicians and distributors’ sales team to promote turf health, cutting precision and superior playability, and eventually to get the most out of Bernhard’s product portfolio.
The accredited training will be delivered in several formats at the purpose-built facility at Haverhill — hands-on training, theory or via online learning. A wide range of modular and short courses is planned, with the two signature courses being a turf technician course and a turf manager’s course.