Arborjet adds a trio of new hires
Jay Goughnour, Jasmine Hart and Hayden Davis.
Courtesy of Arborjet

Arborjet adds a trio of new hires

Former Iowa GCSA President Jay Goughnour joins company in a technical role.

Arborjet has announced a trio of new hires, including one with extensive experience advocating for the golf course industry. 
Jay Goughnour has been hired as a new regional technical manager/technical advisor who will assist applicators in the field and support Arborjet distributors in the Upper Midwest. Goughnour was previously a golf course superintendent for 12 years and a golf course owner for four years. He also held positions at SiteOne Landscape Supply and has been involved in the green industry for over 20 years.
Goughnour says that “he found a passion for turf in the golf industry, which eventually led him to expand his career interests and seek broadened expertise in tree care, irrigation and landscape lighting.” After the severe Midwest floods of 2008, he represented the National Golf Course Owners Association on Capitol Hill to explain to lawmakers “how golf’s exclusion from disaster-related tax relief was unfairly burdensome to golf course operators.
Goughnour was past President of the Iowa Golf Course Superintendents Association and currently serves on the Iowa Turfgrass Institute board of directors representing the Iowa Professional Lawn Care Association. He attended Central Missouri State University.
Jasmine Hart has been appointed as research associate, whose responsibilities at Arborjet will include cultivation and maintenance of all research plants, on-site greenhouses and outdoor nursery areas. She will also prepare media for pathology and oversee the upkeep of horticulture trials, including diagnosing disease and pest damage and appropriate data collection. She looks forward to “expanding her expertise in the field and assisting the research and development team at Arborjet conduct groundbreaking research to help protect the urban and natural forests against pests and disease.”
Hart previously worked as the Cultivation Lead of Compliance at Cresco Labs in Yellow Springs, Ohio, where she worked on the cultivation of medical cannabis, including pest/disease scouting and facility maintenance and compliance with all state regulations. She also worked at Michigan State University Extension as a research technician focusing on viticulture and entomology, and as a research assistant at Ohio State University, where she received a degree in horticulture. 
Arborjet also hired Hayden Davis as horticulture sales representative. Her primary focus will be selling Arborjet and Ecologel products into applications for nursery, greenhouse, retail and other specialty application areas. Her geographic focus will be the Southeast.
She previously worked at Appalachian State University Sustainable Development Farm as well as Dewar Nurseries Inc., and fulfilled a professional plant science internship at Walt Disney World Co. “When I was working on the Sustainable Development farm at Appalachian State, I became even more passionate about this industry, working alongside my peers doing what I love the most, being surrounded by plants and agriculture,” said Davis, who earned a degree at Appalachian State in sustainable development and agriculture.
“We are excited about hiring new talent to assure continued growth in 2020,” Arborjet President and CEO Russ Davis said. “Now in Arborjet’s 20th year, I’ve been reflecting on how we’ve grown and where we’ll be 20 years from now, and how the company can really make the greatest impact. I’m proud to say that Arborjet continues its legacy of providing the highest quality products and services in the industry. We are truly developing technology and products for the benefit of our customers, our partners, and our planet.”